• Cultural diversity is not something that goes away tomorrow: it makes doing business more complex but enriches global business as long as the best of both worlds are recognised
• Basic concepts (like agreements) have different meaning to cultures involved in the team
• Learn to foresee and calculate how others will act / react
• To minimise unpleasant surprises and enable the team to interact successfully. E.g. business dilemma: Americans are interested mainly in profit and the Japanese in market share: how to proceed?
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